What marketers can learn from Facebook Live’s top brand videos

Brands had barely adjusted to the idea that they increasingly need to be publishers today. Now they’re being expected to become broadcasters on platforms like Facebook Live, too. Since Facebook Live opened up to the platform’s 1.6 billion users in April, a deluge of U.K. brands have been experimenting there.

But becoming a broadcaster overnight is easier said than done. Live video is demanding and requires meticulous preparation and the ability to adapt if things go wrong — which, inevitably, they do. Plus, thanks to Facebook’s built-in feature to archive live videos, mistakes can be replayed again and again.

So, what can marketers learn from the videos that have seen the most success on the platform? Using data from Socialbakers, we found the U.K.’s top-five clips this year to find out just that.